![]() Something else you should consider is the potential impact target impression share may have on your device performance. If you are concerned about performance KPIs that are not listed above, you might want to consider testing one of Google’s other automated bidding strategies that more closely align with your campaign’s goals, such as max conversions, max conversion value, target ROAS, or target CPA bidding. With this in mind, a more productive way to evaluate the bid strategy’s success would be to look at the following KPIs:īecause the above KPIs all pertain directly to the bid strategy’s target inputs, they are going to most accurately reflect its effectiveness. Target impression share bidding will only use the placement option, percent impression share target, and max CPC limit that you specify in order to determine when and where your ad shows up. However, this might not be the most effective way of gauging target impression share’s ability to perform, especially if your end goal is to meet an exposure or awareness objective. As performance marketers, we are inclined to look at the algorithm’s effect on lead and revenue volume when testing a new strategy. When you are making the decision to enable target impression share bidding on a given campaign, it is important to determine how you are going to evaluate its performance. For more details on the bid strategy itself and how to set it up, check out this blog post first. ![]() If you are considering trying it out, read on for a few advanced considerations you should make before testing. ![]() By now, Google’s Target Impression Share bidding has been available for a little under two years.
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