![]() But we also need to be clear about the terms we use to refer to the information we receive from it, which help us to understand why it does not perform the same function as a keyword research tool. To understand how Google Trends works, we need to talk about its results and its origin, the data. Although it works in a similar way, it has some differences or nuances, which we are going to see right now. Which keyword research tool lets you do this? None.īut this does not mean that Google Trends is exactly a keyword tool, as you may read in other sources. Yes, this means that with Google Trends you can get real-time data on the most important keywords for your website, media or business. You can get even pickier and select “Latest” in the time drop-down. Today, the day you are reading this post, you can search for anything you can think of and see the demand for it in the Google search engine. Read again what we have written: from 2004 to today. The potential of Google Trends lies precisely here: we can choose the time range we want to analyse from 2004 to the present day by selecting one of the available options or by entering it ourselves. The interest around a topic or word is quantified in a numerical range from 1 to 100 and illustrated in a line graph that shows how this score has varied over time. This can be one that we have entered in the tool’s search engine or -if we do not want to check a specific term- we can look at the ranking of popular topics that the tool produces itself. Google Trends is a free tool, available and accessible online to anyone, which is used to check and monitor the interest of users around the world in a topic or keyword. What is Google Trends and what is it for? With this guide you will learn another way of ranking and a way of focusing your content that very few people know about, all through the free Google Trends tool. Said in other words – content which is triggering the interest of users and for which they expect to find answers in Google or even in Social Media. Above all it will be content that revolves around what is trending. In this guide we are going to explore its functionalities and how it can be used to develop a content SEO strategy in which different types of content can be combined. For years we have been using other SEO tools to rank our projects and generate content, and we have not realised that Trends is the key to ranking faster and faster. Google Trends is one of the oldest Google tools but the least known.
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